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A Buyer’s Guide

25 July 2018
This week’s blog post sheds some light on the process of buying a luxury lodge with Charteroak and who best to take you through that journey other than our Sales Director - Sam Weller.

With over 45 years’ experience in the domestic property market across the West Country, 14 years of which has been specialising in selling luxury holiday homes, Sam has developed a real understanding of the buying process, buyers’ expectations and the need for a high level of aftersales service.

“At Charteroak, my primary role is as Sales Director working with prospective purchasers, selling the two active sites in Cornwall – Southern Halt and Stonerush Lakes. I’m very much involved in the whole process from the initial design and interior specification, through to the build, and on to the handover of the completed lodge to the purchaser,” says Sam. “In terms of the buying process the most critical thing for me is to develop an understanding of what a buyer is looking to purchase.”

Sky Terrace

The Sky Terrace at Southern Halt

Purchasers have two options when it comes to buying on a Charteroak site. They can purchase a lodge for their own exclusive use, which they are free to share with family and friends. Alternatively, purchasers can opt for what Sam calls an “investment / lifestyle blend” that allows them to generate rental income, while at the same time being able to use the lodge as a holiday home for part of the year. There are also two options when it comes to the rental option as Sam explains: “If a client joins our three-year guaranteed income option, they get full lodge management, including marketing, maintenance and housekeeping as well as a guaranteed income regardless of the level of lettings.”

The guaranteed income option, which is only available at the point of sale, allows the purchaser to enjoy one high-season week, two mid-season weeks and two low-season weeks for their own use each year. Sam comments: “We find that this scheme works really well for customers who are working or in business. They can enjoy those five weeks in their lodge in Cornwall while still having time to enjoy additional foreign holidays if they wish. If a purchaser doesn’t want a guaranteed income, but still wants a return on their investment then they can opt for the standard letting scheme where they have up to nine weeks’ own use – three high-season weeks, three mid-season weeks and three low-season weeks. They get the same level of management support and marketing; the only difference is that they will receive the actual income that their home generates.” The standard letting scheme also allows the flexibility for investment only purchasers to swap to this scheme if they decide that they would like to rent their lodge.

Sam finds that most of his customers are more mature purchasers who have the funds to invest in a holiday home and value the sites for the environment in which they are built and the quality of the build on offer. “My owners enjoy the fact that it’s a simple holiday in lovely tranquil surroundings. They are looking for peace and quiet and use their holiday home as a base to enjoy Cornwall in all its splendour,” says Sam. “I sell some of the lodges to purchasers who are buying exclusively for investment. In fact, I’ve recently sold to a couple living in Cornwall who wanted somewhere they could invest their money for a decent rate of return. However, most are sold to those living out of county and looking to invest, but also to enjoy a holiday in Cornwall. Many of our buyers are based in the West Country as they can enjoy a holiday just a couple of hours’ drive away.”

8 Lake View

While Sam always keeps a stock of lodges, he also has a range of plots where he can build to the order of the purchaser: “Buying off-plan gives the client the ability to choose their own interiors and colour schemes. The exterior cedar cladding remains the same, but internally I can offer a choice of one, two, three or four bedrooms as well as a range of kitchens, sanitaryware, tiling, and so on… With the stock lodges we go for a modern and contemporary look that has a broad appeal.”

Sam points out two key aspects to consider if you are thinking of investing in a lodge with Charteroak: “Firstly, if you purchase one of our lodges you don’t pay stamp duty. The properties are designated as holiday homes, so they do not incur the stamp duty uplift that would normally apply for a second home. Secondly, our legal documents are very simple. There is no need to invest in your own separate legal documents so the whole process can happen very quickly. Normally speaking, we work to a 28-day sales period, but I have had a number of sales that have gone through in just a few days.”

A holiday lodge with Charteroak makes a great investment. Not only does it provide a lifetime of wonderful holidays, but ownership of your lodge can be transferred as part of your inheritance, meaning that your family can continue to enjoy holidays for years to come.

Our latest phase at Southern Halt – Meadow Retreat:

We have recently launched the third phase at our Southern Halt – Meadow Retreat. It will consist of 23 beautiful plots, which will be rich in wildflower planting as well as being complemented by stunning water features and pretty streams. Buyers will have the opportunity to choose from different lodge designs and layouts, such as the iSpa or Sky Terrace lodges that are part of our Hygge Collection. This range is aimed at enhancing wellbeing by providing comfort, happiness and relaxation in a perfect setting in glorious Cornwall.

To request a brochure, book a site visit or if you have any questions regarding holiday lodge purchase, please do not hesitate to contact us on 01707 601 463 or send an email to

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